Share of Voice
Share of Voice (SoV) is the primary metric in Quratic. It measures how often your brand appears in AI responses relative to the total number of checks run.
Definition
Section titled “Definition”Share of Voice = (checks where your brand appeared) ÷ (total checks run) × 100A check is counted as a brand appearance if your brand name appears anywhere in the AI response text.
What counts as an appearance
Section titled “What counts as an appearance”An appearance is counted when:
- Your brand name appears in the AI response text (case-insensitive)
- This includes appearances in lists, comparisons, recommendations, and disclaimers
An appearance is not counted when:
- Your brand is only mentioned in the prompt itself
- Your brand appears in a citation URL but not in the response text (that is tracked separately as a citation)
How to interpret your score
Section titled “How to interpret your score”| SoV range | Interpretation |
|---|---|
| 0–10% | Low visibility; your brand is rarely mentioned for this query type |
| 10–30% | Moderate; you appear occasionally but are not a default recommendation |
| 30–60% | Strong; you are consistently in the mix for this query |
| 60–80% | Very strong; you are a top recommendation for this query |
| 80–100% | Dominant; you appear in almost every response |
These ranges are rough guides. What is “good” depends on the competitiveness of the query — a 40% SoV in a highly contested category may be better than a 70% SoV in a niche one.
SoV vs. competitor SoV
Section titled “SoV vs. competitor SoV”Because AI responses often mention multiple brands, SoV scores do not add up to 100% across competitors. It is entirely possible for:
- Your brand to have 50% SoV
- Competitor A to have 60% SoV
This means both brands appeared in over half of all responses — they are co-mentioned frequently.
This differs from traditional SoV (e.g. share of ad impressions) where shares sum to 100%. In AI query analytics, SoV measures presence, not exclusivity.
SoV by model
Section titled “SoV by model”Different AI models have different tendencies. You may have a 65% SoV on Perplexity but 30% SoV on ChatGPT for the same prompt. These are tracked separately on the Models page.
Improving your SoV
Section titled “Improving your SoV”SoV reflects how AI platforms perceive your brand based on their training data and live web content. Factors that tend to improve SoV over time:
- More high-quality, authoritative content on your domain
- Third-party mentions and reviews on sites AI platforms crawl
- Being cited in AI-visible sources (major publications, review aggregators)
- PR and content strategies targeting AI-indexed content
Quratic measures the outcome. Improving it requires offline content and SEO work.