Competitor Tracking for Clients

Competitive benchmarking is one of the most valuable deliverables agencies can offer clients. Quratic’s competitor tracking shows each client’s AI share of voice relative to their competitors — automatically, from every check.

How competitor detection works

For every AI response Quratic captures, it scans the text for:

The client’s brand name
Every competitor name you have added for that project

All are detected in the same check, with no extra cost per competitor.

Adding competitors for a client

Switch to the client’s project
Click Competitors in the sidebar
Enter each competitor’s brand name (exactly as AI platforms refer to them)
Optionally add their domain (for citation detection)
Click Add competitor

Competitors page for a client project showing Add competitor form and tracked competitors table with mention rates

Competitor limits by agency plan

Plan	Competitors per project
Agency Starter	10
Agency Growth	20
Agency Pro	30

Higher competitor limits on Growth and Pro agency plans allow you to track broader competitive landscapes for established clients.

Reading the competitor report

The Competitors page shows a Share of Voice bar chart and a table of all tracked brands with their mention rates. Use the date filter to compare periods.

Competitors dashboard showing share-of-voice chart with client brand and competitors, and a ranked mention rate table

Key things to look for:

Relative position — is the client in the top 3 most-mentioned brands?
Displacement events — did a competitor’s SoV increase when the client’s dropped?
Opportunity prompts — prompts where no competitor has consistently high SoV (the AI isn’t recommending anyone — a content opportunity)

Reporting competitive insights to clients

In your monthly or quarterly client reports, include:

Client’s SoV vs. top 3 competitors — as a trend chart (screenshot from Competitors page or export to Looker Studio)
Month-over-month delta — “Your brand went from 28% to 35% SoV in Singapore on ChatGPT”
Competitor movements — which competitor gained or lost visibility and any known reason (new content, PR, product launch)
Prompt-level breakdown — where the client is winning vs. losing vs. competitors